Sponsor Opportunities

Thank you for your interest in sponsoring the projects and programs of the Parks Foundation and Sonoma County Regional Parks. We collaborate on a variety of festivals, events and programs that offer sponsor opportunities and the chance to demonstrate your commitment to our parks. Sponsorship investments range from $750 up to $10,000 or more.

Over the course of a year, the Parks Foundation welcomes sponsors for:

  •  Funky Fridays @ The Hood
  •  Trails Challenge
  •  Russian River Water Safety Patrol
  •  Environmental Discovery Center
  •  Spring Lake Water Bark
  •  Tolay Fall Festival.

Contact us or click on the links below for sponsorship details for any of these popular events and programs.


Funky Fridays @ The Hood: Summer Music Festival – A Benefit for Parks

Funky Fridays @ The Hood will kick off its 2019 series on Friday, June 7, and will feature 13 weeks of fantastic local bands coming together to support the Sonoma County Regional Parks Foundation.

Sponsorships for the 2019 season are available, please contact Linda Rosso at 707-565-3190. Read more here.


2018 Trails Challenge: Sonoma County loves its trails!
Click here to download the 2018 sponsorship kit.

Regional Parks has brought several exciting new features to the popular Trails Challenge for 2018. The beautiful guide is available for download here, with current sponsors prominently featured (see pg. 38).

2018 Trails Challenge sponsorships are now closed. To explore this excellent online and print visibility opportunity for 2019, please contact us or take a look at the 2018 sponsorship kit (link above).




Russian River Water Safety Patrol
Click here to download our 2018 Water Safety Patrol sponsorship kit!

In response to an acute increase in drownings and near-drownings along the Russian River, in 2013 Sonoma County Regional Parks created the Russian River Water Safety Patrol. After four years with increasing visibility and with growing community support, the Water Safety Patrol has proven to reduce the risk of deaths by drowning among visitors to County Park beaches along the Russian River. Specifically served are county beaches not staffed by permanent lifeguards: Steelhead, Sunset, Mom’s Beach, and Riverfront Regional Park.

The Water Safety Patrol lifeguards and rangers focus on three activities:

• Conducting “safety contacts” with visitors, where they educate Russian River visitors about dangers of the river (depth, currents, underwater obstacles)

• Adding a safety presence to the beaches, and, especially,

• Offering free loaner life jackets, and fitting those jackets. to protect vulnerable swimmers.

While the immediate life-saving results are significant, the longer-term overarching benefit of this program is fostering a culture of acceptance for wearing life vests at the river.


Spring Lake Water Bark: Fantastic off-leash fun for dogs!
Opening day Saturday, Sept 8, 2018
Click here to download our 2018 Water Bark sponsorship kit.

Hooray! Every dog’s favorite water play experience, the Spring Lake Water Bark, will run for 7 days in 2018: September 8-9, 16, 22-23 and 29-30.

Water Bark occurs each year when Regional Parks officially closes the swimming lagoon to the public and opens it to dogs! This is a fantastic way to associate your business with one of the most popular, highly anticipated park events of the year. Sponsorships for the 2018 season are closed. To explore options for 2019, please contact contact us here.





Tolay Fall Festival:
Old-timey outdoor fun with barnyard, creature barn, tractor rides and pumpkin patch!
Click here to download our 2018 Tolay Fall Festival sponsorship kit. 

Tolay sponsorship graphic

The Tolay Fall Festival presents two weeks of old-time, nature-based fun each October at Tolay Lake Regional Park, east of Petaluma.

2018 “open to the public” weekend dates are October 13-14 and 20-21.

More than just a pumpkin patch, the Tolay Fall Festival explores the agricultural and Native American heritage of this exceptional park. The event offers traditional crafts like candle dipping, a Nighttime Creatures Barn, hayrides, archery demonstrations, gunnysack races and other educational and entertaining activities.

Would your business like to benefit from this exceptional marketing opportunity? Sponsorships for the 2018 season are closed. To explore options for 2019, please contact us.

Benefits of corporate sponsorship include:

  • Recognition in printed marketing materials
  • Acknowledgement on websites and through social media
  • Regional Parks memberships
  • Use of group picnic grounds for business events
  • Tickets to Regional Parks events and more.

Let us design a sponsorship package for you! Contact Melissa Kelley, executive director of the Parks Foundation, at (707) 565-1830 or via email here.